Smucker plans 90 launches, up from 60 last year

02/20/2013 | Advertising Age (tiered subscription model)

J.M. Smucker, which owns Jif, Folgers and other food brands, will launch 90 products in 2013, up from 60 in 2012. These include Jif Cashew Butter, Jif Almond Butter, a "bakery series" for bagged Dunkin' Donuts coffee and single-serve Folgers Fresh Breaks packets.

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