Using human language gives brands a winning personality

02/20/2013 |

The lines between personal and professional communication can be blurred further in a social media context, helping to humanize a brand, writes Corey Eridon. So when Intercom uses colloquial language to make a point about a potentially boring CRM tool, GE uses the label "Badass Machines" on Pinterest, and DropBox sends e-mails with "lovable design and personable, easily consumable copy," they're doing the right thing for their brands. Eridon lists several more examples of B2B marketers that "sound like freaking human beings once in a while."

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO