Why creativity and practicality are key for marketing success

02/20/2013 | Fox Business Small Business Center

A successful marketing campaign should have both creative and practical components, writes Walter Dailey, consultant and creative director for Dailey Sound Vector. On the creative side, you should be willing to take risks and study how companies in other fields are delivering their marketing messages. On the practical side, you should set a budget and make sure your marketing prompts consumers to take action.

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