Why creativity and practicality are key for marketing success

02/20/2013 | Fox Business Small Business Center

A successful marketing campaign should have both creative and practical components, writes Walter Dailey, consultant and creative director for Dailey Sound Vector. On the creative side, you should be willing to take risks and study how companies in other fields are delivering their marketing messages. On the practical side, you should set a budget and make sure your marketing prompts consumers to take action.

View Full Article in:

Fox Business Small Business Center

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Director, Workforce
AIA
Arlington, VA
VP of Video Content Distribution
Calkins Media
Levittown, PA
Administrative Assistant
Watco Companies
Los Angeles, CA