Check your Sender Score to improve e-mail delivery

02/21/2012 | HubSpot.com

E-mail marketers can use Return Path's Sender Score to determine just how popular their inbound marketing pieces are, writes Corey Eridon. Since 83% of undelivered e-mails are the result of the servers declining to send based on Sender Score, marketers can increase their scores by adjusting the frequency and consistency of sends and warming up an IP address by sending a blast to your best customers.

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