Report: Woolworths named Asia-Pacific's most valuable brand

02/21/2012 | Marketing Mag (Australia)

Australia's Woolworths is the most valuable retail brand in the Asia-Pacific region, valued at $4.2 billion compared to the $2.9 billion of second-place Uniqlo, according to a new report from Interbrand. "The general value of Asia’s brands are lower because it’s such a fragmented market and building retail brands in Asia is a relatively new thing," said CEO Damian Borchok.

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