In search of better B2B social media ROI metrics

02/21/2012 | GigaOm

Marketers need better metrics for measuring social media success, writes eBay's Sudha Jamthe. Jamthe points to Moxie Interactive's focus on tracking customer conversions from social media in its work for Verizon Wireless, along with SocialBakers' use of page scores and leader boards, plus Best Buy's internal program for customer service via Twitter, as examples of ways business-to-business marketers can better measure social return-on-investment.

View Full Article in:

GigaOm

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA