What word defines your company?

02/21/2012 | Duct Tape Marketing

The most effective marketing campaigns associate a brand with a single word in the minds of customers, writes John Jantsch. It's important to determine a single strategic focus for your company -- Apple concentrates on design, for example. After you have figured out the word that encapsulates your company, you should monitor whether it is catching on with consumers, he writes.

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