Agile marketing starts with customer-centered focus

02/21/2013 | MarketingProfs

Agile marketing "prioritizes the needs of the customer and focuses on rapid response to customers and current trends," writes Lior Levin. Shifting the focus from the producer to the customer is the first step. Get rid of silos in favor of cross-functional teams. Don't ignore inbound-marketing efforts for lead generation, and place an emphasis on analytics and other measurement tools. Finally, be quick to embrace promising new trends such as Pinterest, positioning the company as a leader, without fear of a failure once in a while.

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