Global mobile application downloads doubled last year from 29.5 billion to 60.1 billion, generating $8.4 billion in revenue, according to Berg Insight. Downloads are slated to reach more than 100 billion in four years. "[C]ommon strategies today among many of the top revenue-generating app developers are to publish apps featuring a social layer on more than one platform using free-to-download monetization," Berg Insight's Johan Svanberg said. "Like almost no other digital product, mobile apps represent a global opportunity with more or less instant worldwide distribution."
App downloads doubled in 2012, will break 100 billion by 2017