Best practices for beautiful online shopping sites

02/21/2013 | Multichannel Merchant

Online fashion and beauty retailers are often ahead of the curve when it comes to creating lush-looking e-commerce sites that make shoppers want to linger and spend, writes SLI Systems vice president Terry Costa. Their tried-and-true best practices include keeping the look and experience consistent across all the brand's channels and using color to make pages pop.

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Multichannel Merchant

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