Embracing Big Data gives companies a boost, poll finds

02/21/2013 | InformationWeek

Businesses that are fluent in the language of Big Data consistently outperform those that are not, according to analysts, who say data collection, analysis and sharing enhance problem solving and provide insight into companies' financial performance. The poll of 530 high-level executives by the Economist Intelligence Unit found more than 75% of respondents who considered their firms at the top of their markets say data plays a major role in their operations.

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