Kansas City Royals think outside the box with billboard campaign

02/21/2013 | Kansas City Star (Mo.), The

The Kansas City Royals found an innovative way to attract attention to their upcoming season: two billboards with a twist. The signs are posted on opposite sides of a major street and show a pitcher delivering a fastball on one side and a catcher ready to receive the pitch on the other. The unique character of the signage is that the catcher's billboard appears to be ripped by the approaching ball.

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Kansas City Star (Mo.), The

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