NBCU's Curve Films spotlights growing "Indie Women" demo

02/21/2013 | New York Times (tiered subscription model), The

Curve Films, the NBCUniversal unit created to provide innovative ways to communicate metrics information to potential ad buyers, has unveiled its second short film. "The Indie Women" focuses on the phenomenon of women in their late 20s and older who are single and do not have children. More than 30 million American women are part of the demographic, and they "overindex in the consumption of certain products: fashion, travel, household products, health and nutrition," says Linda Yaccarino, NBCU's president for ad sales.

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New York Times (tiered subscription model), The

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