Nielsen to count Internet-only viewers as TV households

Nielsen starting this fall will include viewers who access TV only through an Internet connection as "television households" and in the future will expand the definition to include TV-watching on iPads and other mobile devices. However, the expansion of the TV household classification won't affect ad buying the short term, because only 0.6% of U.S. homes fit the new criteria. "As that statistic shows, a large majority of households have chosen not to cut the cable TV cord," writes Brian Stelter.

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