"Real" champagne takes another swing at California bubbly

02/21/2013 | Adweek

The battle continues between French interests keen on distinguishing bubbly from the Champagne region of France from foreign competitors' sparkling wines, especially those from California. The latest volley comes from the Champagne Bureau USA trade group, which is running ads with a champagne-formed question mark and the copy "Maine lobster from Kansas? Of course not. Champagne only comes from Champagne, France." Beverage consultant Arthur Shapiro is unconvinced that the ads will resonate. "California has great sparkling wines, and the bubbles are the same. This concept is foolish because the French growers are talking to themselves," he says.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY