ROI worries hold executives back from mobile investments

02/21/2013 | MediaPost Communications

A survey of executives responsible for hiring marketing staff found 3 in 5 say they plan to increase their mobile marketing budgets at least somewhat. A lack of proof of return on investment for mobile investment was the main deterrent to mobile investments, cited by more than two-thirds of respondents to the Forrester Consulting survey. Mobile is still considered a new platform, the executives revealed, with two-thirds of their companies having two years of mobile experience or less.

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