Samsung scores viral hit with EcoBubble video

02/21/2013 | Advertising Age (tiered subscription model)

Samsung's viral video ad for the EcoBubble washing machine reached the number five spot in its debut on the Advertising Age viral video advertising campaign ranking. Washing machines may seem like a challenging basis for a viral hit, but the video has already racked up more than 13 million views. The documentary-style "Huge Bear Surprises Crew" shows a brown bear interrupting a snowy wilderness photo shoot for the machine to remove its coat and put it in the EcoBubble for a wash as the astonished crew watches.

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