Social media is seen as a top source of customer data by only about 12% of marketers, far behind the 49% who name website analytics as a top data source, according to a study. That could change: 78% of marketers plan to use social data of some sort this year, and a quarter say social media will become a top data source for them in the middle to long term.
Social data has staying power, marketers say
SmartBrief Job Listings for Media
|Director, Industry Initiatives (Digital Video and AdvancedTV)||
Interactive Advertising Bureau
|New York, NY|
|Digital Ad Operations Specialist||