Social data has staying power, marketers say

02/21/2013 | eMarketer

Social media is seen as a top source of customer data by only about 12% of marketers, far behind the 49% who name website analytics as a top data source, according to a study. That could change: 78% of marketers plan to use social data of some sort this year, and a quarter say social media will become a top data source for them in the middle to long term.

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