Sony taps social media for launch of new PlayStation

02/21/2013 | Wall Street Journal, The

Sony has turned to social media in preparing for the launch of a game console. The brand has used Twitter for early messaging, created a YouTube video that attracted about 400,000 views, and seeded game blogs. American Express, meanwhile, took the unusual step of advertising for the rival Microsoft Xbox with a promoted tweet under Sony's hashtag #PlayStation2013.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY