Even businesses daunted by the challenges of holding video-submission contests should pursue them because of the potential to create exposure through applicants who post their submissions to social media, writes Deborah Sweeney. Far more than a contest that requires participants to simply "like" a page on Facebook, a video contest means "your brand can circulate further than you thought it might and may even wind up in the laps of major online bloggers and influencers," she notes.
Use video submissions to take contests to the next level
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