Wegmans uses Twitter to reward #Wegmaniacs

02/21/2013 | Supermarket News (free registration)

Wegmans Food Markets is building its Twitter following by giving people who retweet a message the chance to win a $100 gift card. "We picked the hashtag #Wegmaniac because some of our most passionate customers refer to themselves this way," Social Media Coordinator Eric Democko said.

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