Why this Lady makes ad types Gaga

02/22/2010 | Advertising Age (tiered subscription model)

Lady Gaga took the music world by storm in 2009, compressing her ascent to total media stardom into a few short months. Now she's looking to do the same for consumer products -- and as more than a simple celebrity endorser. She helped Mac Cosmetics launch its Viva Glam lipstick line, helped create the Heartbeats by Lady Gaga headphone for Universal Beats and is acting as creative director for iconic brand Polaroid.

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