The unrest spreading across the Middle East is testing multinational companies' risk-mitigation strategies, writes Mitchell Osak. To avoid being toppled along with the regimes, firms should make sure they are realistic about the risks involved, and seek low-risk strategies such as joint ventures and strategic alliances in regions that appear unstable. "Given the potential, firms can ill afford to ignore doing business in emerging markets. However, managers need to tread carefully and strategically manage their risk," Osak argues.
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