How content marketing should fit into your sales process

02/22/2012 | Duct Tape Marketing

Your content-marketing strategy should be designed to guide people through the customer life cycle, writes John Jantsch. For example, to first build awareness about your product, you should provide content with carefully selected keywords, he writes. From there, your content should encourage potential customers to like and trust your brand and eventually buy your product.

View Full Article in:

Duct Tape Marketing

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Confidential
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC