IBM's B2B spots aim to simplify complex topics with animation

02/22/2012 | BtoB Magazine

IBM's business-to-business campaign, which features its cloud computing, Web analytics and e-commerce solutions, is an attempt by the computing giant to simplify complex concepts for IT pros and other decision-makers, Ann Rubin, an IBM executive, says. The spots use a combination of live action and computer-generated animation. The company used the ads a catalysts for Web content, including interviews with internal experts.

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