IBM's B2B spots aim to simplify complex topics with animation

02/22/2012 | BtoB Magazine

IBM's business-to-business campaign, which features its cloud computing, Web analytics and e-commerce solutions, is an attempt by the computing giant to simplify complex concepts for IT pros and other decision-makers, Ann Rubin, an IBM executive, says. The spots use a combination of live action and computer-generated animation. The company used the ads a catalysts for Web content, including interviews with internal experts.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA