IBM's B2B spots aim to simplify complex topics with animation

02/22/2012 | BtoB Magazine

IBM's business-to-business campaign, which features its cloud computing, Web analytics and e-commerce solutions, is an attempt by the computing giant to simplify complex concepts for IT pros and other decision-makers, Ann Rubin, an IBM executive, says. The spots use a combination of live action and computer-generated animation. The company used the ads a catalysts for Web content, including interviews with internal experts.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH
Ad Trafficker
Spiceworks
Austin, TX