IBM's B2B spots aim to simplify complex topics with animation

02/22/2012 | BtoB Magazine

IBM's business-to-business campaign, which features its cloud computing, Web analytics and e-commerce solutions, is an attempt by the computing giant to simplify complex concepts for IT pros and other decision-makers, Ann Rubin, an IBM executive, says. The spots use a combination of live action and computer-generated animation. The company used the ads a catalysts for Web content, including interviews with internal experts.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA