Marketers search for success on Pinterest

02/22/2012 | MediaPost Communications

Pinterest is potentially a valuable tool for search marketers, but only for those capable of approaching the site creatively, says Greenlight strategist Charlie Elliott. The site's code is crawlable, and "pinned" content confers authority to its original source, but brands can't simply use the site as a Twitter-style broadcast service. Instead, marketers should find ways to encourage their users to "pin" brand- or product-related content.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX