Pace of Discovery's ad sales sets it apart from rivals

02/22/2012 | Wall Street Journal, The

Discovery Communications has stood out from its cable and broadcast network peers with its recent ad sales success, which included a 17% increase in adjusted U.S. ad sales in the fourth quarter. The programming giant has likely been able to leverage the popularity of newer channels, such as Investigation Discovery, to improve sales for older networks, said Anthony DiClemente of Barclays Capital. Discovery is projected to tally $185 million in ad sales this year, a more than 300% increase from its $46 million total for 2008.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY