Pace of Discovery's ad sales sets it apart from rivals

02/22/2012 | Wall Street Journal, The

Discovery Communications has stood out from its cable and broadcast network peers with its recent ad sales success, which included a 17% increase in adjusted U.S. ad sales in the fourth quarter. The programming giant has likely been able to leverage the popularity of newer channels, such as Investigation Discovery, to improve sales for older networks, said Anthony DiClemente of Barclays Capital. Discovery is projected to tally $185 million in ad sales this year, a more than 300% increase from its $46 million total for 2008.

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