ABC, Academy app gives audience an Oscars experience

02/22/2013 | Mobile Marketer

An application produced by The Academy of Motion Picture Arts and Sciences and ABC promotes second-screen viewing of the Oscar telecast on Sunday, Lauren Johnson writes. The app divides the experience into a preshow information center, with users casting their own ballots via Facebook accounts, and more than a dozen live-video streams during the telecast itself, with social sharing enabled. J.C. Penney is advertising within the app, tying into its other sponsorship content.

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