Analysis: Why broadcast nets are struggling to find viewers

02/22/2013 | Media Life

The winter ratings slide of the top four broadcast networks has more to do with changes in how TV is consumed than the quality of the offerings, Toni Fitzgerald writes. Among the factors pushing down ratings are the increasing use of DVRs, competition from popular cable shows such as AMC's "The Walking Dead" and an absence of "must-see" live events beyond the Super Bowl, Grammys and Oscars, according to Fitzgerald.

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