CEOs should take charge of developing better strategies

02/22/2013 | Strategy+Business online (free registration)

It's up to CEOs to establish a strategic vision and to communicate that effectively, says Harvard Business School professor Cynthia Montgomery. "I've worked with enough CEOs to know that they need to be able to make meaning for an organization, to connect the efforts of everyone in it with a purpose that really matters to some set of customers," she says.

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