Column: To rein in negative social media publicity, be quick, be ready

02/22/2013 | Hospitality Net

Implementing strict employee guidelines regarding social media activity and closely monitoring social media traffic related to the property can help protect a hotel from a publicity crisis on social networking sites, writes Daniel Edward Craig, founder of the consulting firm Reknown. Hotels can also reach out to their fan community to rally to their defense during an attack, Craig writes.

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