The emphasis on context in mobile shouldn't obscure the importance of content, with each important in generating effective campaigns. Getting one right and neglecting the other can negate a campaign, said Warren Zenna, managing director of digital and mobile at Woods Witt Dealy & Sons, New York. "You really can't have one without the other," he adds.
Content is as important as context in mobile campaigns
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.