The emphasis on context in mobile shouldn't obscure the importance of content, with each important in generating effective campaigns. Getting one right and neglecting the other can negate a campaign, said Warren Zenna, managing director of digital and mobile at Woods Witt Dealy & Sons, New York. "You really can't have one without the other," he adds.
Content is as important as context in mobile campaigns
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Interactive Advertising Bureau
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|Digital Ad Operations Specialist||