Content is as important as context in mobile campaigns

02/22/2013 | Mobile Marketer

The emphasis on context in mobile shouldn't obscure the importance of content, with each important in generating effective campaigns. Getting one right and neglecting the other can negate a campaign, said Warren Zenna, managing director of digital and mobile at Woods Witt Dealy & Sons, New York. "You really can't have one without the other," he adds.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY