Content is as important as context in mobile campaigns

02/22/2013 | Mobile Marketer

The emphasis on context in mobile shouldn't obscure the importance of content, with each important in generating effective campaigns. Getting one right and neglecting the other can negate a campaign, said Warren Zenna, managing director of digital and mobile at Woods Witt Dealy & Sons, New York. "You really can't have one without the other," he adds.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA