Coordinating a Twitter campaign with a live event

02/22/2013 | Marketo

A prominent, well-publicized and often repeated Twitter hashtag is an essential companion to live-event marketing, writes Dayna Rothman. Use a tool such as HootSuite to monitor Twitter chatter before, during and after the event, and incorporate live tweets during the event itself, using it almost like a news feed. "Twitter users love stats and quotes, so try to include them as they appear in presentations or are quoted by the speakers," Rothman writes.

View Full Article in:

Marketo

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY