A prominent, well-publicized and often repeated Twitter hashtag is an essential companion to live-event marketing, writes Dayna Rothman. Use a tool such as HootSuite to monitor Twitter chatter before, during and after the event, and incorporate live tweets during the event itself, using it almost like a news feed. "Twitter users love stats and quotes, so try to include them as they appear in presentations or are quoted by the speakers," Rothman writes.
Coordinating a Twitter campaign with a live event
SmartBrief Job Listings for Media
|Data Center Technician Job||
Time Warner Cable
|San Jose, CA|
|Voice & Data Cabling Technician||
|Cable & Internet Installation Technician||
Aero Communications Inc.
|Field Operations Supervisor||
|Customer Service Representative/Customer Care||