Customers live in an omnichannel world, and so should your business

02/22/2013

Omnichannel retail represents a conceptual and philosophical shift in today’s marketplace and presents an enormous opportunity to create relevant and immersive customer experiences. A white paper by iProspect in the Shop.org library analyzes both the customer and internal facets retailers need to be aware of to execute an omnichannel strategy. When done right this approach helps companies attract, build and maintain more profitable customer relationships. Download the white paper.

View Full Article in:

http://www.shop.org/c/document_library/get_file?folderId=164&name=DLFE-1074.pdf

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