Mr Porter issues stylish Instagram challenge to mobile users

02/22/2013 | Luxury Daily

Global photos of men's styles are the heart of a multichannel campaign from Net-A-Porter's men's destination Mr Porter. Mobile users are asked to provide their own Instagram pictures in the style of Mr Porter's photo shoots in exotic locales showcasing men's fashions offered by the brand. They can then browse through and pick their favorite images on a microsite.

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