Restaurants can benefit as boomers remain open to dining out

02/22/2013 | MediaPost Communications

Marketing strategies that go beyond the usual can help restaurants take advantage of the fact that boomers -- unlike younger generations -- are not cutting back on dining out, writes Varsity marketing strategist Derek Dunham. Boomers may respond to appeals focusing on healthful menu items, easy-to-understand specials and an atmosphere that's clean and not too noisy, Dunham writes.

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