Report: BBH to handle Sprite creative

02/23/2009 | Adweek

The Coca-Cola Co. has awarded the creative account for soft drink brand Sprite to BBH, after a one-on-one competition with Wieden+Kennedy, per sources. Sprite spent almost $25 million on major media in 2008, per Nielsen Monitor-Plus. BBH already handles Coca-Cola brand vitaminwater.

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