Sony products take center stage at new Muvico theater

02/23/2009 | NYTimes.com

When Muvico opens a 14-screen movie theater this week in Thousand Oaks, Calif., the real star will be Sony products. The theater will use Sony's 4K SXRD digital projectors, which will get on-screen billing before the show starts, Sony LCD TV screens at the concession stand and PlayStation 3 consoles in the arcade.

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