How to use Facebook for B2B marketing

02/23/2012 | Entrepreneur online

Facebook might not seem like a good choice for marketing business-to-business companies, but you shouldn't ignore the platform, Ann Handley writes. "Even though your business is catering to other businesses ... there is still one person (or perhaps, a series of people) who will ultimately make the purchase." B2B marketers should focus on getting visitors to like their Facebook pages and should consider running contests, she advises.

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