Nielsen: "Generation C" is more connected than predecessors

02/23/2012 | USA Today · Computerworld

Members of Generation X are known for being connected, mobile and social, but their younger counterparts are even more connected and bigger adopters of mobile technology, according to Nielsen. The market research firm has dubbed Americans ages 18 to 34 "Generation C." While people in this age bracket represent 23% of the population in the U.S., they account for 39% of smartphone users and one-third of tablet computer owners. Nielsen says 27% of online-video viewers are from Gen C, and the same percentage of visitors to blogs and social networks are Gen C constituents.

View Full Article in:

USA Today · Computerworld

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Manager Merchandising Development
Walgreens
Northbrook, Illinois
Planning Analyst
Brooks Brothers
New York, New York
Director of eCommerce Merchandising
rue21
Warrendale, Pennsylvania
District Manager
The Vitamin Shoppe
Bayshore, New York
Sr Manager, Retail Marketing
Disney
Glendale, California