Location-based marketing hits customers where they live

02/24/2012 | MarketingVOX

Business-to-business marketers can take advantage of location-based social networks as well as business-to-consumer brands can, experts say. The B2B sector's focus on events makes location marketing a natural fit, while user check-in patterns can help identify natural marketing partners, experts note. Also, location-based tips can help improve B2B branding.

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