Innovation doesn't have to be a one-size-fits-all process, writes Deborah Mills-Scofield. Some companies, such as NBA Math Hoops, are run by youngsters and harness that energy and youth-demographic insight to develop promising products. Other businesses, such as Menasha Packaging, have a pedigree and an ethos of customer stewardship that drives them to improve products and services.
3 companies with different paths to innovation
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