Ad market won't change much from new Nielsen metric, analyst says

02/24/2013 | Adweek

Nielsen's switch this fall to a broader TV audience metric that includes online video viewing is unlikely to make much of an effect on the ad market initially because of the dominance of TV-watching relative to streaming video, Bernstein Research senior analyst Todd Juenger said. The average American screens five hours of TV on a daily basis, compared with seven minutes of online video, Bernstein said.

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