Ad market won't change much from new Nielsen metric, analyst says

02/24/2013 | Adweek

Nielsen's switch this fall to a broader TV audience metric that includes online video viewing is unlikely to make much of an effect on the ad market initially because of the dominance of TV-watching relative to streaming video, Bernstein Research senior analyst Todd Juenger said. The average American screens five hours of TV on a daily basis, compared with seven minutes of online video, Bernstein said.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY