Cleveland Clinic extends reach with unifying marketing strategy

02/24/2013 | Medical Marketing & Media

Under the guidance of chief marketing and communications officer Paul Matsen, Cleveland Clinic is working to unify its main campus and national and international facilities under one multifaceted marketing umbrella, and the strategy is paying off. Converting Internet leads into patients, using clinical videos on its website to attract patients' interest and well-orchestrated outreach campaigns are all part of the clinic's approach.

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