Cleveland Clinic extends reach with unifying marketing strategy

02/24/2013 | Medical Marketing & Media

Under the guidance of chief marketing and communications officer Paul Matsen, Cleveland Clinic is working to unify its main campus and national and international facilities under one multifaceted marketing umbrella, and the strategy is paying off. Converting Internet leads into patients, using clinical videos on its website to attract patients' interest and well-orchestrated outreach campaigns are all part of the clinic's approach.

View Full Article in:

Medical Marketing & Media

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
MGR POST MARKET STUDIES - 14000001LK
Abbott
Santa Ana, CA
Regulatory Analyst
Delta Dental
Alpharetta, GA
Program Coordinator/Lecturer for the Regulatory Science program
Johns Hopkins University
Washington, DC
Eastern Zone Sales Director
Regenesis Biomedical
Multiple Locations, SL_Multiple Locations
Senior Financial Analyst - Growing Manager Care Health Org
Fallon Community Health Plan
Worcester, MA