Common myths of mobile retail

02/24/2013 | MediaPost Communications

Mobile shopping isn't quite as mobile as the name may imply, with 40% of smartphone owners saying they use their devices for shopping while they're at home rather than on the go, according to a report by Kantar Retail. "We’re lazy -- we’re reaching for the device that’s closest to us. By comparison, just 27% [of smartphone owners] used them in stores, while only 7% made a purchase by phone," said Anne Zybowski, Kantar's vice president for retail insights.

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