E-commerce revolutionizes bra shopping

02/24/2013 | New York Times (tiered subscription model), The

Online quizzes and questionnaires that replace the time-consuming and sometimes humiliating in-person bra fitting are proving popular, says True&Co co-founder Michelle Lam. Even professional bra fitters have found a home online, including Linda Becker, who now sells twice as many bras at LindaTheBraLady.com than she does at her family's two New York City stores.

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New York Times (tiered subscription model), The

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