Facebook to target ads based on consumers' offline behavior

02/24/2013 | Advertising Age (tiered subscription model)

Facebook is partnering with consumer-data giants including Epsilon, Acxiom and Datalogix for a pilot program allowing brands to target ads at consumers based on their offline shopping patterns. Information gathered through customer loyalty cards would be linked to individual Facebook profiles, letting companies focus their advertising efforts at people who have recently bought particular products.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA