Facebook to target ads based on consumers' offline behavior

02/24/2013 | Advertising Age (tiered subscription model)

Facebook is partnering with consumer-data giants including Epsilon, Acxiom and Datalogix for a pilot program allowing brands to target ads at consumers based on their offline shopping patterns. Information gathered through customer loyalty cards would be linked to individual Facebook profiles, letting companies focus their advertising efforts at people who have recently bought particular products.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA