Facebook to target ads based on consumers' offline behavior

02/24/2013 | Advertising Age (tiered subscription model)

Facebook is partnering with consumer-data giants including Epsilon, Acxiom and Datalogix for a pilot program allowing brands to target ads at consumers based on their offline shopping patterns. Information gathered through customer loyalty cards would be linked to individual Facebook profiles, letting companies focus their advertising efforts at people who have recently bought particular products.

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