Facebook to target ads based on consumers' offline behavior

02/24/2013 | Advertising Age (tiered subscription model)

Facebook is partnering with consumer-data giants including Epsilon, Acxiom and Datalogix for a pilot program allowing brands to target ads at consumers based on their offline shopping patterns. Information gathered through customer loyalty cards would be linked to individual Facebook profiles, letting companies focus their advertising efforts at people who have recently bought particular products.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC