Google tells SMBs: Go mobile, or go home

02/24/2013 | SearchEngineWatch.com

Google's "Enhanced Campaigns" AdWords update is explicitly designed to force companies to run unified desktop, mobile and tablet campaigns -- a move that will force many small businesses to take the plunge into mobile advertising, writes Michael Boland. Few small-business owners will thank Google for that, but the search giant is arguably doing SMBs "a long-term favor" by forcing them to evolve, as it well help them embrace mobile and take advantage of long-tail searches, Boland writes.

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