GroupM mobile marketing management system comes to China

02/24/2013 | Marketing-Interactive.com (Singapore)

Clients of mJoule in China can now use a single platform to keep track of campaign creation, planning and media management in real time. Parent GroupM’s mobile marketing campaign management system, "will enable advertisers to standardise campaign flow, optimise mobile ad placements, and better leverage mobile strengths in accuracy and personalisation. All of this will further drive value for our clients," said mJoule chief Craig Zhang.

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Marketing-Interactive.com (Singapore)

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