Hallmark Channels command big jump in upfront, scatter rates

02/24/2013 | MediaPost Communications · Broadcasting & Cable

Hallmark Channel and Hallmark Movie Channel have rebounded from a difficult fourth quarter with a successful upfront and strong performance in the scatter market. The upfront is almost finished with revenue up 15% compared with last year. Meanwhile, Hallmark Channel is commanding a 24% hike in cost per thousand viewers in the scatter market.

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MediaPost Communications · Broadcasting & Cable

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